Privacy
Cookie policy
Under India's Digital Personal Data Protection Act, 2023 we ask for explicit consent before setting non-essential cookies. The table below lists every cookie we use, what it does, and how long it lasts.
Categories at a glance
- Essential — always on; needed for login, cart, checkout, and fraud prevention. You cannot disable these without breaking core functionality.
- Analytics — anonymised usage signals (Google Analytics, Microsoft Clarity, Core Web Vitals). Off by default. We use these to find slow pages and fix them.
- Marketing — personalised offers and remarketing pixels. Off by default. We do not currently load any marketing cookies if you decline.
| Cookie | Category | Purpose | Duration | Provider |
|---|---|---|---|---|
| y4a_consent | Essential | Stores your cookie-category choices so we don't ask again on every page. | 1 year | Yantra4All |
| y4a-customer-auth | Essential | Persists your logged-in session (JWT) so account pages keep working between visits. | Until logout | Yantra4All |
| y4a-location | Essential | Remembers your last serviceability pincode for faster price + slot resolution. | 30 days | Yantra4All |
| y4a-cart / y4a-wishlist | Essential | Local-only cart and wishlist you build before logging in. | Browser-managed | Yantra4All |
| _ga / _ga_* | Analytics | Google Analytics 4 — anonymised page-view, session, and Core Web Vitals data. | 13 months | Google LLC |
| _gid / _gat | Analytics | Google Analytics throttle + 24h session counters. | 24 hours | Google LLC |
| _clck / _clsk / CLID / MUID | Analytics | Microsoft Clarity heatmap + session-replay (PII-redacted). | Up to 1 year | Microsoft Corp. |
| y4a.cwv.sid | Analytics | Session identifier we use to correlate Core Web Vitals samples. | Tab session | Yantra4All |
Withdraw or change your consent
You can update or withdraw your choice anytime by clearing the y4a_consent cookie in your browser, or by visiting our Privacy Policy and following the “Manage cookie choices” instructions there. We honour browser-level “Do Not Track” signals: when DNT is on, we treat your choice as Decline.
Last updated: 26 April 2026